Media Domination for a Rollup Chain

Media Domination for a Rollup Chain

Owning the Narrative in a Competitive Ethereum L2 Launch

Client Overview

Our client, a next-generation Ethereum Layer 2 rollup chain, approached us ahead of a high-stakes launch. Backed by cutting-edge zk tech and a lean team, their mission was ambitious: claim attention in a crowded, well-funded L2 battlefield.

Objective

Own the media narrative during a highly competitive launch window and position the client as a top-tier ecosystem player—despite going head-to-head with chains boasting 10x the budget and years of community-building.

The Challenge

The Ethereum L2 space is saturated with aggressive timelines, dominant incumbents, and noisy competitors. Our client needed outsized visibility—fast—without the luxury of a massive war chest. Time, attention, and positioning were the real currencies.

Strategic Approach

We deployed our Media Domination service—a layered campaign designed for crypto’s zero-sum attention economy. Anchored in ecosystem fluency and precision timing, our strategy included:

• A front-loaded PR blitz with homepage placements on top-tier crypto media
• Tactical narrative engineering aligned with market sentiment
• Pre-briefed analyst and founder ecosystem coverage to accelerate organic mentions
• SEO-first content strategy to secure key L2-related terms
• Coordinated social amplification to extend reach across Telegram, X, and Discord channels

Results

In just three weeks, the campaign delivered:

• 20+ PR hits across top Web3 media, including CoinDesk, The Block, and Bankless
• 300% increase in website traffic, with sustained lift beyond launch week
• 50 qualified leads, including top builders, funders, and ecosystem partners
• Top 3 Google rankings for core L2 and rollup search terms
• Widespread organic buzz across founder circles and crypto Twitter

Conclusion

While competitors outspent, we outstrategized. By owning the launch narrative, our client didn’t just enter the L2 conversation—they became a centerpiece of it. This is what Media Domination looks like in Web3.