From Twitter FUD to Public Trust

From Twitter FUD to Public Trust

Challenge

When a routine contract update triggered a wave of misinformed speculation, a prominent DeFi protocol found itself under siege. Viral Twitter threads mischaracterized the update, fueling FUD and creating a runaway narrative. Negative sentiment surged. Media coverage skewed 90% negative. Community trust began to fracture.

Approach

We were brought in at the height of the storm. Within hours, we executed a precision narrative reset:

• Reframed the messaging to emphasize transparency and intent
• Positioned the founder as a direct voice with strategic Twitter spaces and AMA appearances
• Deployed journalist outreach with technical breakdowns to steer headlines back to fact-based reporting

Our goal wasn’t just damage control—it was narrative control.

Outcome

In under 72 hours, the tide turned:

• Sentiment scores improved 80%, signaling regained user confidence
• Media coverage flipped from 90% negative to 70% positive, restoring credibility across key crypto outlets
• Community engagement tripled, with users rejoining conversations instead of abandoning them

Why It Matters

In DeFi, reputations are built—or destroyed—in days. Your protocol can’t afford a 72-hour silence when the timeline is spinning. You need message control. You need speed. You need partners who understand the high-volatility battleground of Web3 perception.

We don’t just stop the bleeding. We rebuild the narrative with facts, founders, and forward momentum.

If you’re facing backlash, FUD, or narrative drift—don’t wait for the headlines to write themselves.

Let’s flip the story. Fast.