Crypto Press Power Play
Crypto Press Power Play
Turning a Product Update into Ecosystem-Wide Impact
Client Overview
Our client, a mid-sized DeFi protocol with solid traction but limited visibility, approached us ahead of a critical feature upgrade. While the product was sound, awareness lagged. They needed a megaphone — not just a tweet thread.
Objective
Transform a routine feature update into a visibility moment. The goal: drive top-of-funnel attention, reinforce credibility, and attract both users and integrations — without relying on a paid ad budget.
The Challenge
In crypto, announcements come and go in minutes. Everyone’s shipping. Everyone’s “revolutionary.” Our client wasn’t launching a token or raising funds — just pushing product. We had to make it matter.
Strategic Approach
We activated our Crypto Press Release playbook — optimized not just for coverage, but for impact. Our approach combined:
- A data-backed press release tailored to Web3 media cadence and tone
- Distribution via top-tier and niche crypto outlets (not just wire spam)
- Coordinated journalist pitching with unique angles (protocol usage data, quotes, and alpha)
- Placement timing aligned with key market narratives and token cycles
- Native amplification via social + influencer echo channels
Results (in 10 days)
- 8 placements across trusted outlets like Decrypt, Cointelegraph, and niche DeFi blogs
- +170% spike in unique pageviews on the protocol’s product page
- 3 new protocol integration inquiries from partner projects
- Featured in 2 popular crypto newsletters with a combined 150k+ reach
- Organic community growth across X and Discord — no bounties required
Conclusion
Press releases in crypto aren’t dead — bad ones are. When crafted with strategy and launched with precision, they become catalysts. For our client, this wasn’t just coverage — it was positioning fuel. That’s the Kooky way.
